For a brand to increase its reach on Facebook, it must invite all
Facebook friends of its fans inasmuch as the total number of these friends can be as much as over 100 times the size of the fan base. This holds true particularly for brands that have over a million fans. With this wide reach, a brand can expect to gain more Facebook users browsing its page. This could lead to new customers. But, of course, all this could take some time especially for brands that are still starting out on the social networking site. It is therefore imperative that a brand create Facebook content that its fans would want to share to their friends.