No one seems to be talking about it now but a year ago email users around the world were abuzz over the announcement of Facebook CEO Mark Zuckerberg that the â€śnext generation messagingâ€ť system would be introduced by Facebook. This was said to be the â€śemail killerâ€ť of such popular providers as Gmail, Yahoo and Hotmail. The anticipation for its coming even created great speculation among online marketers who were making then a high return on investment doing email marketing to millions of users. â€śGet a facebook emailâ€ť. Would that line ever gain popularity?
No. The excitement about it all soon died out as no impact was felt, and now a year later millions of email users around the world are comfortably using what they have been using since then, either a Gmail or Yahoo or even a Hotmail account. And online marketers have rested their fears about the possible negative impact on email marketing of Facebookâ€™s so-called social inbox, which would have categorized marketing messages as junk. Despite the unpopularity of Facebook email, however, its social networking site continues to give businesses, especially small businesses, a boost in their online presence.
Some people did try out to get a Facebook email, especially users of the most popular social networking site in the world. They thought using Facebook email and the social media together might just simplify things as one would need to work on only one system. But, somehow, it did not catch on and Facebook email did not live up to its billing as an email killer. Perhaps the majority who had already been using email for years no longer wanted to learn anything new. Whatever the reason, it looks like Facebook is now content with the top standing of its social networking site, as thereâ€™s no visible sign of any development regarding its email service.