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Companies doing business in social media, especially on Facebook, are
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faced with the challenge of enticing their online friends and fans who are not yet customers to patronize their products. From the millions of friends and fans that a brand can get on Facebook they need to capture a sizeable number of loyal customers so as to get a good return on investment. Online marketers know that the true value of most Facebook friends and fans is not in their quantity but in their quality. Hence a brand has to be friendly itself to be able to win over new customers and build up its base of repeat customers. Brands must be able to connect with their Facebook friends and fans, engage with them and create mutual value.
What marketing strategies can a brand use in social media? Marketers have found three ways that bring in good results on Facebook. First is to recognize the fans and friends by ranking their engagement with the brand. If a brand provides content on its page that encourages friends and fans to cultivate habit-forming behavior, then it will better its chances of having friends and fans who not only engage once but repeatedly. Second is to give them exclusive deals. A brand can do this effectively by thinking like a fan to know what that fan likes. This is a time-tested marketing strategy and still works online. Third is to reward loyal customers with incentives. This is mutually beneficial as loyal customers can, on their own initiative, become ambassadors of the brand.
It’s not easy to know if most Facebook friends and fans of a brand are really there for the business, so it’s best for the company to find out by engaging with them. What other social marketing strategies can a brand use on Facebook?
For a brand to increase its reach on Facebook, it must invite all
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Facebook friends of its fans inasmuch as the total number of these friends can be as much as over 100 times the size of the fan base. This holds true particularly for brands that have over a million fans. With this wide reach, a brand can expect to gain more Facebook users browsing its page. This could lead to new customers. But, of course, all this could take some time especially for brands that are still starting out on the social networking site. It is therefore imperative that a brand create Facebook content that its fans would want to share to their friends.
You are about to lose a lot of information on your profile and the worst part is Facebook wasn’t even going to tell you! Watch my video below to learn more.
Personally I think this sucks. Facebook is moving more and more away from a site that expresses personality. What do you think of this change? Are you upset? Did you have anything useful in your boxes tab?
P.S. I am in the process of creating my own friend making site and we will always believe in user expression! To learn more about the site we are calling MyTells you can click here.
After our exam in Literature, I went to the cafeteria to meet the gang and get my thoughts off the grueling exam. I found the group huddled tightly at our favorite table. “That’s weird, they seem to be in one heck of a serious conversation”, I said to myself as I hurried to join them.
“Hey! What’s up? Everyone’s so serious! Did someone die or something?”
“Don’t you know?” Ken asked glumly. “Know what?” I innocently replied.
Then Ana blurted out, “The school just installed a new firewall! Say goodbye to Facebook, Friendster and MySpace.”
Snap. Is the admin seriously blocking social networks? Can we unblock Facebook?
Just when I felt that my whole social life was starting to crumble, the tech geek Nikko arrived. “Don’t worry guys we can use a Facebook proxy.”
He said in a matter-of-fact voice. We all sighed in relief then Ana went goggle eyed and exclaimed, “Oh! A Facebook proxy! Umm… What exactly is a Facebook proxy? Come to think of it, what is a proxy?”
When we talk of social networking sites, many of us think of Facebook, which of course lives up to its trademark – TheFacebook. With millions of users around the globe, Mark Zuckerberg’s social networking site is indeed TheFacebook, if you get my drift. However, as expected from any idea that hits the pot of gold at the end of that double rainbow (and this is a very rare occurrence), his has also been subjected to a series of ugly and messy legal disputes. These have been perpetrated by his college ‘chums’ the most recent of which is Aaron Greenspan. So what exactly are the contentions against the site?
