Ways To Transform Most Facebook Friends Into Customers

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Companies doing business in social media, especially on Facebook, are

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faced with the challenge of enticing their online friends and fans who are not yet customers to patronize their products. From the millions of friends and fans that a brand can get on Facebook they need to capture a sizeable number of loyal customers so as to get a good return on investment. Online marketers know that the true value of most Facebook friends and fans is not in their quantity but in their quality. Hence a brand has to be friendly itself to be able to win over new customers and build up its base of repeat customers. Brands must be able to connect with their Facebook friends and fans, engage with them and create mutual value.

What marketing strategies can a brand use in social media? Marketers have found three ways that bring in good results on Facebook. First is to recognize the fans and friends by ranking their engagement with the brand. If a brand provides content on its page that encourages friends and fans to cultivate habit-forming behavior, then it will better its chances of having friends and fans who not only engage once but repeatedly. Second is to give them exclusive deals. A brand can do this effectively by thinking like a fan to know what that fan likes. This is a time-tested marketing strategy and still works online. Third is to reward loyal customers with incentives. This is mutually beneficial as loyal customers can, on their own initiative, become ambassadors of the brand.

It’s not easy to know if most Facebook friends and fans of a brand are really there for the business, so it’s best for the company to find out by engaging with them. What other social marketing strategies can a brand use on Facebook?

Zuckerberg and the Facebook Covers and Profile Timeline

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It has been reported that Facebook is introducing a totally new design and that all the more than 800 million Facebook users will have to learn the redesigned profile. Called Facebook Timeline, this big change will surely surprise you as you begin to use its features and get the hang of it all. The redesign will show a cover for your personal account that is quite a striking visual. While you may have read or been told of the Facebook Covers and Profile Timeline, chances are you didn’t know that Facebook CEO Mark Zuckerberg has used these even before the official launching. Yes, he probably gets to try first everything new in this social networking site.

Timeline was officially unveiled on September 22 in San Francisco during a Facebook developers’ conference, but Zuckerberg actually began using the cover of the new profile much earlier – on June 18 when he updated his cover photo and added a couple more for the first time. You can actually see the history of his cover photo uploads because these are open to all. Yes, you can see photos of his fluffy white dog on these covers. For your own personal account you would likely choose the best image or images you like because the cover photo is actually the main visual of the new profile. And any user can actually see your cover photo album despite privacy settings.

Zuckerberg’s Facebook Covers and Profile Timeline may be history now and one may probably not know all the details of the early beginnings of the new look and style of Facebook, but for anyone who wants to dig into the past his story is available online. Now that it’s over a month after its release, how do you find Timeline, so far?