Do you use Facebook emails? If not, have you even tried using it? Or are you one of the millions of email users worldwide who remained loyal to Yahoo, Gmail and Hotmail after the introduction of Facebook email? The questions are valid because one year ago when Facebook email was touted to be the next generation messaging system the citizens of cyberspace were abuzz with the announcement. But now it seems to have vanished from the collective memory of email users who plod on with their old trusted accounts. Facebook email did not take off and has remained unpopular despite the worldwide popularity of its social networking site.
For a brand to increase its reach on Facebook, it must invite all
Facebook friends of its fans inasmuch as the total number of these friends can be as much as over 100 times the size of the fan base. This holds true particularly for brands that have over a million fans. With this wide reach, a brand can expect to gain more Facebook users browsing its page. This could lead to new customers. But, of course, all this could take some time especially for brands that are still starting out on the social networking site. It is therefore imperative that a brand create Facebook content that its fans would want to share to their friends.